A lot of what’s been happening over the last couple years is publishers have gotten more sophisticated with their waterfall: more price points, more gaps in the waterfall, increased latency. Kiel : For in-app bidding and what we hope to achieve there, assuming all partners can adopt the new technology, is a more level playing field where we want everyone to be able to compete in the same auction regardless of rank in the waterfall. What issues would an ideal in-app bidding solution solve? The transition to in-app bidding has been catalyzed in part by the limitations of waterfalls. Reuben : Hi Kiel! As a long term mediation partner with ironSource, we want to give our audience insights into how a super successful company, like Jam City, approaches in-app bidding. Watch the interview below or read the full transcript to learn more insights into in-app bidding from Kiel and the impact of LevelPlay on Jam City’s business. The other tip is have really strong dialogue with account managers at the respective networks that are in and competing in automated waterfall with bidding because they might have some insight that you might not be able to get from the front end”. “I’d say from a key tips perspective, definitely build towards an A/B testing solution. In-app bidding may be an automated process, but there are certainly ways to optimize its performance, as Kiel explains: There was a positive correlation between rewarded video ads and retention: LevelPlay freed up time for Jam City to optimize the placements of the ads and, in turn, retention. We also saw our retention increase quite a little bit," Kiel explained. “We saw an increase in impressions and fill rate through rewarded video, not banners. Jam City saw this in action: using LevelPlay, they improved the performance of key metrics, leading to both increased revenue and a better user experience. One of the main selling points of in-app bidding is increasing competition for every impression. "That time is really maximized and could theoretically be a 50-100% to 2x increase in overall ad revenue," Kiel told us. Saving this time enabled Jam City’s monetization team to shift their focus onto the product, communicating closely with the product team to optimize the placement of their ads. Jam City saw LevelPlay as an opportunity to automate the time-consuming manual management of waterfalls across various geos and apps, each with dozens of instances. One such company, Jam City, turned to ironSource’s in-app bidding solution, LevelPlay, for their hit game, Panda Pop! ironSource caught up with their monetization manager, Kiel LeBaron, to hear about its impact on their business. The adoption of in-app bidding is gradually picking up pace in the mobile gaming industry, as leading developers have started integrating it into their monetization strategy.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |